Welcome to NEBAE..."Be Better"
What does NEBAE do....
I work with Information Technology companies to build profitable and successful Partner Ecosystems. The value my customers enjoy is the increase of revenues massively, coupled with the expansion of their offerings to the market.
VALUE OF WORKING WITH NEBAE
The “partner ecosystem” has become a hot button at a strategic level the world over – and its rise has been meteoric. In fact, McKinsey predicts ecosystems will be worth $80 trillion – one third of global revenue – by 2030, a figure that shows no signs of slowing down.
Ecosystems are no longer just a part of business strategy - they are the strategy. IBM included ecosystems in the top 5 Tech trends for 2024, highlighting their crucial role in customer engagement and value creation.
Partner Ecosystems Foster Faster & More Effective Co-Marketing & Co-Selling
Partner Ecosystems Present Another Route to Customers and More Sales
Partner Ecosystems Create More Complete Solutions Through Purpose-Built Integrations
Partner Ecosystems Integrate the Partner Program with the Provider Company
Partner Ecosystems Improve Partner Experience (PX)
About Paul Cummings (PC)
For over 25 years PC has built successful and profitable Partner Ecosystems for companies such as Adobe, Automation Anywhere, Bottomline Technologies, Open Text and North Plains Systems. He is passionate about partnering and has been lucky enough to have an outstanding track record of sustained business development and revenue growth with all partner types across the globe.
Testimonials
I have seen Paul build a strong partner ecosystem across SIs, advisories and Boutique consultancy organisations. Paul has a natural can do attitude and create a positive working environment around him to drive partners and sales teams to work towards a common goal and shared outcome.
It was my pleasure to work with Paul for 4 years at OpenText during which time he was a key member of the Alliances and Channel team bringing much needed structure and commercial awareness to the team. During his tenure revenue through 3rd parties grew substantially from a modest base to approximately 3rd of the business.
Paul’s ability to build deep mutually beneficial relationships from board level down makes him a great asset to the team. During my time working with Paul he has managed the full spectrum of partners from VAR’s to global SI’s latterly managing our biggest and highest profile SI in the UK. Paul is always a pleasure to work with both determined and fun to be around; a great team member.
Paul is a consummate professional and a pleasure to work with. I am particularly impressed by his ability to open doors, establish a business dialogue at senior executive level and develop strong relationships across one of the world’s leading systems integrators.
His strategic approach is proven through consistent brokering of meetings with key Partners and stakeholders. His skills will help strengthen any sales organisation wishing to develop and grow their pipeline and sales revenues through Partners.
He has worked tirelessly to navigate the organisation and has balanced the needs of his own organisation with the needs of maintaining a strong and reliable set of relations within my own. I strongly endorse Paul and feel he would be an excellent candidate in any role which requires complex and critical relations to be sustained. A pleasure to work with, loyal, enthusiastic, committed and professional.
Paul worked with us to develop a new and intimate relationship based on trust, content and innovation. Paul worked hard to drive forward initiatives and to keep our organisations aligned. He was always focused, helpful and dedicated to aligning our businesses better.
Paul has epitomised the hard work required to perform and execute business strategies across the Alliance partner channel. To grow alliances with huge software vendors takes time, commitment and dedication and Paul has proven all of these in slowly turning the juggernauts into trusted partnerships.
Paul has been instrumental in driving FormScape's alliance partner programme. He has successfully engaged and recruited both Tier 1 ISVs and major System Integrators, which has resulted in a significant growth in the company's revenue and ongoing sales pipeline. He is a valued member of the team, is thorough in his approach and has contributed extensively to opening up new channels of business through forming strong strategic partnerships.